Trust has been a key component driving business success for ages. Initially, word of mouth played a huge role in building your brand credibility and driving conversions. But now this word of mouth has been replaced by online reviews. However, not every online review is equal. Some are written by actual customers; others are not. That’s where the Verified Reviewer Badge is useful.
This Buyreviewz blog tells you what the Verified Reviewer Badge is, why you need it for your company, and how you can use it for maximum effect.
What Is A Verified Reviewer Badge?
Verified badges are small icons or tabs stating that a review comes from an existing customer who purchased the product. The badges typically have a phrase like “Verified Purchase” or “Certified Customer.”
The platform guarantees that the review is from a past order prior to showing the badge. This is different from unverified reviews, which can be created by anyone, whether or not they have purchased the product. In short, as per Buyreviewz, verified reviews are experience-based and not speculative — an important reason why many businesses consider options like buying Google reviews from trusted platforms.
Why Verified Reviews Are Important To Business Success?
Their presence on your website does more than simply give customer testimonials. It inculcates trust in the prospective buyers and increases conversion. Here is why they are important for business success:
-
They Build Credibility
Every genuine review is a mini trust signal. When you have many verified reviews, your product pages reflect strong social proof. This increases the trustworthiness of your company to new customers.
-
They Help Improve Conversions
Being a basic human nature, if we see a person putting up a verified good review, we are more likely to buy the product. And that is exactly what verified reviews do, they eliminate doubt and compel a user to buy.
-
They Decrease Returns
Straightforward and honest reviews from real people established the right expectations. Customers do have some notion of how it should be, so they will not return the product in the future.
-
They Fit Into Your Marketing Plan
Real reviews are valuable information. You can learn what your customers call your product. You can incorporate these words into ads, emails, and website content to improve your marketing.
How To Collect Verified Reviews Easily?
Obtaining verified reviews is not at all difficult. You can obtain them easily if you have the right strategy. Here we will explore how to obtain verified reviews.
-
Automate Request for Review
Don’t count on manual requests. Implement a system where, 5 to 7 days after shipping the product, review requests automatically go out. You can use tools like Klaviyo, Omnisend, Shopify Flow, or Postscript services to automate email and SMS review requests.
-
Use Verified Review Sites
Select those websites which automatically verify whether a review is linked with a real order. These websites eliminate confusion and display only authentic feedback.
-
Offer Ethical Incentives
Incentivize customers to leave reviews by providing small incentives such as discount coupons or reward points. Make sure you mark that you value honest feedback, positive or negative.
-
Keep the Process Simple
Use 1-click links and mobile-friendly forms for collecting reviews. Don’t make customers log in or search for their order numbers. Keep it easy for them to upload photos or videos on their phones. An easy process will encourage more buyers to post reviews.
-
Use Multiple Channels
It’s not solely email that you can use to request reviews. Try SMS, packaging QR codes, app push notifications, and social media requests. That way, you’re communicating with your customers where they’re active.
Where and How to Display Verified Reviews?
You can obtain reviews, but getting them all in the right locations is another story. This section will explain how to maximize your utilization of verified reviews by putting them in strategic locations across your site and other locations.
- Display reviews and star ratings at the top of product pages so that customers can see them right away.
- Highlight a few reviews on the homepage and landing pages to build credibility from the very beginning.
- Put reviews on the checkout pages to reduce indecision and cart abandonment.
- Leverage real user comments on your Instagram, TikTok, and sponsored ads.
- Include photos of actual customers using the products to make your product look real and credible.
Best Practices for Displaying Verified Badges on Your Site
To gain the maximum out of validated badges, business firms have to display them effectively. This is how you can do it.
- Use a reputable provider with a strong verification system, like Avis Vérifiés. This will give your badges real meaning to visitors.
- Make sure badges are well displayed along with reviews. Display them on your homepages, cart pages, and even the footer so your visitors will never forget your credibility.
- Use the easy-to-install widgets that are able to display badges and reviews without coding.
- Create a page detailing how you collect and verify reviews. This builds even greater trust with your clients.
- Emphasize customer feedback. Publish their testimonials and feedback to highlight the actual value of your products.
Conclusion
In an era of fake reviews and cyber cons, Verified Reviewer Badges differentiate your business from your competition. They prove the authenticity of your reviews. Displaying these reviews from authentic buyers reveals your brand in a legitimate and professional manner.
It also improves your business credibility, drives increased sales, and creates long-term customer relationships. If you’re not giving importance to verified reviewers’ badges, it’s time to act upon. Contact Buyreviewz now to buy Google reviewsand start working on your reviews to grow your business.
FAQs
1. What is a Verified Reviewer Badge?
A Verified Reviewer Badge is a tiny badge that confirms the review came from a genuine purchaser. It signifies that the person indeed purchased and utilized the product before writing the review.
2. Why are verified reviews more reliable?
Verified reviews are genuine because they are based on real customers’ experiences. Customers can feel at ease knowing that the reviews are from a person who has used the product.
3. How do I obtain more authentic reviews?
Use automated programs to request reviews after your customer has bought your products/services. Provide incentives in the form of rewards for feedback, and keep the review process easy and mobile-friendly to get feedback.
4. Where should I place verified reviews on my website?
Place them at the top of product pages, checkout, the homepage, and in advertising. They are used to build trust and drive conversions at multiple points throughout the buying process.
5. Can I offer rewards for verified reviews?
Yes, you can offer incentives for honest reviews, but never request only positive reviews. Keep incentives transparent and always ask your customers to share their honest opinion.