A diamond ring is no longer just about the sparkle, but about the style, the meaning, and the smart purchase as well. Rare Carat is the best place to buy diamonds, this is the very reason why a lot of people are shopping with Rare Carat.
You can search from over 1 million certified diamonds there that have side by side comparisons and competent assistance, and total transparency allows Rare Carat to assist individuals in purchasing rings that match their vision, both aesthetically and in tactile elements.
Clean, Timeless Styles
The rings that are currently on the market with the cleanest and most sophisticated designs are the most highly sought after. The low profile and cathedral settings that enhance the center stone and eliminate needless distractions are what shoppers are buying. Solitaire rings continue to be a top choice.
New additions to current traditions such as hidden halos and subtle pave accents are also becoming quite popular. These fine tuning enhancements bring added brilliance to the ring while avoiding an overwhelming effect. The trend is no longer toward broad and extravagant designs, rather the preference is toward timeless, refined, and wearable rings.
Current Popular Shapes

Shape is an essential part of the first major decisions buyers make for a diamond and, as always, this is subject to trends. Due to their brilliance and symmetry, round diamonds still lead overall and prevail to the most of, while the oval and emerald cuts are quickly gaining ground due to their sleek, elongated appearance.
Interest is also being garnered for cushion and pear shapes, particularly for more vintage inspired or romantic settings. Shoppers marvel at how distinct each of the shapes is such as the round brilliant fire and the bold, clean lines of the emerald cut.
With Rare Carat, you can easily filter by shape to compare size, pricing, and sparkle, and see how each aspect varies.
The Quality of the Cut is of Paramount Importance
More than ever, buyers are focussing on the cut and shape of the diamond and this is no doubt of great importance. The way this is shaped will ensure maximum light reflection, even making the smallest of diamonds stand out.
On the Rare Carat platform, many customers utilize filters to search for diamonds with an ideal or excellent cut grade with a particular focus on round diamonds. Even for fancier shapes like ovals or cushions, symmetry and polish are priorities.
People are no longer focused on just the carat weight, and are increasingly opting for the diamonds that are cut, proportioned, and stunning from every angle.
White, Yellow, and Rose Gold
Defining the color of metal, white gold is still the champion choice for all. It works with almost all diamond colors and provides a polished finish or bright and clean appearance.
That being said, yellow gold is once again gaining popularity, particularly with people who want a warm vintage effect. Rose gold still caters to the customers who desire something soft and romantic with a touch of something a little more unusual.
There is also a growing trend for mixed metal rings such as a white gold band with yellow gold prongs which gives the customer more options for custom designing the item.
Preferences for the color of a diamond
With most customers, diamond color is a combination of what is most appealing to the eye and price. The most sought after diamonds on Rare Carat are near colorless diamonds with a grade of G, H, and I because they sparkle a lot yet only have a slight color to them and are not as expensive as colorless stones.
Some shoppers have made the choice of warmer tones like J or K to go with the yellow gold bands, while others opt for D to F color diamonds when they want that icy-white, notch above look.
It’s amazing how Rare Carat’s tools for comparison make side-by-side juxtaposition the right color balance for your setting and your style.
Lab-Grown Diamond Surge
Lab grown diamonds are on the rise and becoming more popular on Rare Carat. Even though they are referred to as lab grown, they bear no difference in visual and saw properties of natural diamonds and are also very affordable.
Many buyers lean towards the choice of larger lab grown stones and opt for them, as they are more economical. Buyers appreciate the premium cuts and the higher grade of clarity. Because of that, Rare Carat deserves the top rank of choice among shoppers during this point in time.
Customization Is Key
More than ever, buyers want to relate with these rings on a personal level. They are no longer selecting from an array of predetermined styles, instead they are able to fully design their rings. Rare Carat’s ring builder provides an opportunity for clients to determine the choice of the center stone, the setting, the metal, the type of prongs, and a lot more.
It is the details of the rings that make them different from other rings, with the addition of the engravings, hidden diamonds, and the more subtle features. They want something that is different from the usual mass produced rings.
Intelligent And Thorough Purchasing
Customers are doing their due diligence before purchasing, reading as far as the diamond grading reports and analyzing cut specs and color and clarity side by side. Rare Carat has simplified the process and made it clear.
Instead of confusion, buyers have clarity. They are choosing higher quality stones, appreciating the value of the rings and ultimately, the rings are as pleasing in design as they are in function.
Final Thoughts
Currently, the most popular rings on Rare Carat are classy, personable and well thought out in design. Buyers have honed in on minimalist designs, strategic features and long-lasting value. The most popular shapes are round, oval and emerald, all with ideal or excellent cuts. White and yellow gold settings have made both popular, while near colorless stones fit well within most budgets.
Rare Carat is the number 1 place for purchasing certified diamonds. Users have the ability to choose natural or lab grown diamonds, customer designed rings, or simply browsing. Users have total clarity from the beginning to the end of the purchasing process, with professional guidance.