As communication technology evolves rapidly, more innovative and creative communication elements and tools arise. One of these tools is lenticular art, which bridges the realm of postcards and posters. Instead of single or still images, these lenticular designs showcase images that shift and staff every time you flip the card or poster.
So, what makes them so irritable and attention-grabbing? The interactive process through which they capture shifts and transformation makes them an envy even among adults.
This is why businesses tend to use them for creative marketing strategies. These prints can boost audience engagement by 35%, making them more obsessed.
As the audience flips through to different sides and angles, it captures their attention, turning them from passive to participatory. Once limited to 3D movie sets, lenticular designs have evolved to become more affordable, and you can use them to make different card and poster designs.
This article explores some of the amazing lenticular designs and prints you can make to work with people.
1. Making Interactive Holiday Cards
Instead of writing a simple holiday card to your family, you can change things and send them a flip-art card. This enables you to capture more playful elements or add a memorable touch to your card. Such cards can include up to four different images or pictures, which is why they’re perfect rather than plain holiday cards.
Before making flip art and cards, you should rely on expert proficiency in making lenticular designs. You can share with them critical details like the images you wish to appear on the design and the messages you want to write. Also, specify other details like card size, font size, and image resolution. All these details are critical to ensure the card is authentic and of high quality to create a lasting impression on the receipt.
These cards can also include extra pictures. For example, you can make flip art of the city you are in and add your selfie images.
2. Making Movie and Entertainment Posters
Ordinary posters are too dull and plain, and most of them tend to go unnoticed unless they integrate colors. Do you know what else could make an attractive poster? Lenticular designs to promote various events, exhibitions, and parties.
You can also use them to promote movies. The posters can dazzle the audience as they flip switch between different scenes. Studios are already using them to hype events like movie premiers to drive ticket sales.
As the audience flips the posters, they can see the transformation changes between the scenes, thus driving their movie anticipation.
3. Making Gifts
If you are uncertain what to give someone, you can always consider lenticular art. For example, during a birthday, you can send a picture of an animated cake. The recipient should see a typical cake; however, when tilted, the cake should light up. Such a gift is perfect when you two are far apart and can’t get together to celebrate.
You can also be creative and make it a gift for various occasions, like congratulating someone for graduation or an office promotion. The secret is to learn how to capture images that cheer them up.
4. Creating Interactive Invitations
Inviting people to your birthday, wedding, or other events can be more fun when the message is printed on lenticular cards or posters. Such invitations can integrate more images and details, showing a nice picture of what the guests should expect at the celebration.
Besides the event pictures, you can creatively capture other subtle details like the event time and a picture of the venue. You can animate both, thereby creating a lasting impression on the recipient. This is a good way to ensure that forgetful people or friends hardly skip your event.
5. Storytelling using Animation
Sometimes, you do not have to rely on short videos or pictures to tell a story. You can simply animate some scenes to capture the audience’s attention through pictorial flips and narration.
You can also use the lenticular art as part of a book advertisement. Before launching your book, share a lenticular animation of some of the key scenes. This approach captures readers’ interests, thereby driving sales and purchases. It can also arouse their curiosity to attend the book launch.
For an effective outcome, capture some interesting paragraphs and animate them. You can also convert the written text into pictures and then integrate them into the art.
6. Making Product Promotion Cards
Introducing and marketing new businesses can be cumbersome if you deal in products that require one-on-one marketing. To make your work simpler, you can always rely on lenticular art to drive sales. For instance, you can capture different sides and angles of a machine and then make an animated poster to share with potential clients.
Another potential suit is for kids’ toys and products. Kids are not on social media; hence, a creative advert is the only way to capture their attention. A good example is making a lenticular poster for a toy. Since they are naturally curious, they will ask their parents to get the toy.
Additionally, you can also make business cards for cosmetic products. Then, send the card to loyal customers, thereby driving advanced product booking. With flip cards, you can show shifting designs of the product’s bottle and packaging.
Bottomline
Lenticular designs are creative ways to offer your audience more details than they expected. As long as you capture the best images and details, the animated shifts can invoke joy and curiosity among the recipients. This makes them perfect for creating business posters and promotional materials to showcase your business and engage buyers.
You can also use them to make events and holiday gifts, including greeting cards. Besides that, you can make lenticular invitation cards for events like parties, book launches, or movie premiers.